Modern Marketing + Measurement

Episodes

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  Turning Every Package into a Marketing Channel 07.07.2026 24m

  We're wrapping up this season of Modern Marketing and Measurement with a full-circle conversation: bringing packaging, the original marketing tool, into the future with QR codes and AI-powered experiences. Our guest is Jenny Stanley, Managing Director at Appetite Creative. We explore how connected packaging is becoming one of marketing's most measurable channels, why QR codes are the flexible answer to changing regulations, and how AI-powered personalization is turning everyday products into richer consumer experiences. Follow us on social! Linkedin Instagram X Facebook
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  Please, AI, See Me 29.06.2026 22m

  Welcome back to Modern Marketing and Measurement. Today we are joined by Jake Bentham, Head of SEO at AgencyUK. We discuss what happens when impressions rise, clicks fall, and brands start worrying more about AI visibility than search rankings. Jake shares why traditional SEO fundamentals still matter, how schema markup and content structure influence LLM visibility, and why marketers shouldn't abandon proven strategies in the rush to chase the latest AI trend. It's a refreshingly practical conversation about measurement, experimentation, and what really drives visibility in a rapidly changing search landscape. Follow us on social! Linkedin Instagram X Facebook
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  From Eyeballs to Outcomes 22.06.2026 19m

  Today we're joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them. Josh explains how a unified data foundation makes real time optimization possible, why AI should move beyond insights into orchestration, and how the industry is shifting toward buying media based on business outcomes instead of just impressions. Follow us on social! Linkedin Instagram X Facebook
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  Why AI Needs Better Plumbing 15.06.2026 24m

  Today we are joined by Bob Walczak, CEO of MadConnect, to talk about the infrastructure challenges behind AI, automation, and modern marketing. We discuss why the biggest bottleneck is not the AI model itself but the connections between platforms, how intelligent connectivity helps agents take action across complex tech stacks, and why the future belongs to organizations that can turn data, systems, and automation into real business outcomes. Follow us on social! Linkedin Instagram X Facebook
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  The Next Chapter for Marketing Technology 08.06.2026 25m

  Today I'm joined by Vitaly Pecherskiy, CEO of StackAdapt. We discuss how AI is helping marketers cut through complexity, making personalization more practical, and shifting time away from repetitive tasks toward creativity, strategy, and growth. It's a look at where marketing technology is heading and what that means for the people using it every day. Follow us on social! Linkedin Instagram X Facebook
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  Beyond the Click: How AI, Agents, and New Measurement Models Are Reshaping Advertising 01.06.2026 33m

  In this episode, I’m joined by Ben Skinazi, Chief Commercial Officer at Equativ. We explore what happens when AI moves from being a tool for marketers to becoming part of the media ecosystem itself. Ben shares his perspective on advertising inside LLMs, the growing role of agentic media, and why the future of marketing depends on connecting creative, targeting, inventory, and measurement in smarter ways. It’s a practical look at where advertising is headed, what still needs to be solved, and why the open web may have a bigger opportunity than ever before. Follow us on social! Linkedin Instagram X Facebook
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  Creating Better, Not Just More: Rethinking Creative in the AI Era 25.05.2026 31m

  On this episode of Modern Marketing and Measurement, Anastasia Leng, Founder and CEO of CreativeX, joins the conversation to dig into why more creative, more data, and more AI-generated content do not automatically lead to better marketing. From protecting brand consistency and defining creative excellence to building stronger feedback loops between creative, media, and measurement, Anastasia shares a practical look at how marketers can focus on the signals that actually matter while keeping storytelling, judgment, and human insight at the center of the work. Follow us on social! Linkedin Instagram X Facebook
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  Making the Right Moment More Valuable 18.05.2026 22m

  In this episode of Modern Marketing and Measurement, I’m joined by Brad Quinn, SVP, Strategy & Growth at KERV.ai, to talk about a part of marketing that’s been hiding in plain sight—context. Brad breaks down how analyzing content at the scene level, not just the audience level, is helping brands show up at the right moment with far more relevance. From turning underutilized content libraries into high-value inventory to navigating brand safety in nuanced, real-world environments, this conversation gets into what it really takes to connect creative, context, and commerce in a way that actually performs. Follow us on social! Linkedin Instagram X Facebook
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  From Attribution to Intention: Asking Better Questions to Drive Real Growth 11.05.2026 26m

  In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters—people. Laura shares why the industry’s obsession with tracking everything can miss the bigger picture, and how shifting from attribution to intention helps uncover what truly drives behavior. We get into the power of better questions, the role of experimentation, and why understanding human motivation—not just clicks—leads to stronger, more meaningful results. Follow us on social! Linkedin Instagram X Facebook
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  From Clicks to Decisions: Marketing in an AI-Mediated World 04.05.2026 33m

  On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made. We get into her idea of “decision orchestration” and why visibility is now a “consequence of influence.” Natasha’s joy is contagious all while painting a picture for current leaders to understand practical and real approaches to the current stage of marketing. Follow us on social! Linkedin Instagram X Facebook
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  Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth 27.04.2026 33m

  In this episode of Modern Marketing and Measurement, I talk with Phil Case, President and Chief Client Officer of Max Connect Marketing, about cutting wasted ad spend and focusing on what actually drives results. We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth. Follow us on social! Linkedin Instagram X Facebook
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  Not Your Granddad’s MMM: AI, Creativity, and What Comes Next 20.04.2026 26m

  On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media. We get into what real-time, scenario-based measurement actually looks like, why conversational data is changing how teams work, and how keeping a clear North Star—and a strong human point of view—matters more than ever as the tools get smarter. Follow us on social! Linkedin Instagram X Facebook
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  Attention Isn’t Enough: Turning CTV Moments into Measurable Impact 13.04.2026 24m

  Today I sit down with Steve Filler, UK Country Manager at ShowHeroes, to unpack one of the most talked-about shifts in advertising right now—attention as a metric, and where it falls short. We get into why attention is really about opportunity, not outcomes, and how pairing it with brand lift and creative strategy is what actually drives results. Steve also shares how CTV is evolving, what’s holding back real-time optimization, and why smarter creative variation—not just better placement—is the next big unlock for marketers. Follow us on social! Linkedin Instagram X Facebook
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  From Prompts to Performance: The Rise of Vibe Marketing 06.04.2026 29m

  The way people discover and buy is shifting quickly, and AI is right at the center of it. Jamie Domenici, CMO of Klaviyo, breaks down Klaviyo’s new “vibe marketing” approach, what it means to move from building campaigns to prompting them, and why first-party data is quickly becoming the foundation for what comes next. Follow us on social! Linkedin Instagram X Facebook
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  A Brand Renaissance, Fueled by Better Use of Data 23.03.2026 27m

  Welcome back to Modern Marketing and Measurement. On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance. We cover how data collaboration helps connect the full customer picture, how personalization should support (not dilute) brand, and why treating customer data with care is key to building relationships that actually last. Follow us on social! Linkedin Instagram X Facebook
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  Turning TV Into a Performance Channel with Investment Grade Data 16.03.2026 24m

  Welcome back to Modern Marketing and Measurement. Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to real consumer action—like search and site visits—and what that means for marketers navigating today’s mix of linear, streaming, and live sports. Laura also shares why contextual creative matters more than ever, how survey data is out and watching actual behavior data is in, and how to use all of it to give clients “investment grade data.” Follow us on social! Linkedin Instagram X Facebook
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  The $70 Billion Question: Why So Much Ad Spend Delivers No ROI 09.03.2026 32m

  Welcome back to Modern Marketing and Measurement. In this episode, I’m joined by Rick Miller, Partner of Marketing Effectiveness at Big Chalk Analytics. We talk about a tough reality in modern media: billions in ad spend produce little to no measurable return. Rick explains where measurement often goes wrong, why “always-on” MMM isn’t always the answer, and how better data—from local signals to real performance metrics—can help marketers make smarter decisions before budgets are wasted. Follow us on social! Linkedin Instagram X Facebook
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  Beyond Last Click: Measuring What Actually Drives Growth 02.03.2026 32m

  On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex. We talk about how CMOs can cut through fragmented data, move beyond last-click thinking, and use faster, clearer measurement to answer tough growth questions with confidence. From protecting brand investment to aligning metrics with the P&L, Henry makes the conversation easy to enjoy by being whip smart with a sharp humor to match. Follow us on social! Linkedin Instagram X Facebook
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  Breaking Past Media: Rethinking MMM as a Business Driver Mix 23.02.2026 31m

  Today on Modern Marketing and Measurement, I’m joined by Karen Kaufman, Global Chief Strategy and Growth Officer at Gain Theory. We talk about why measurement has to go beyond media and into every business driver—from pricing and promotions to economic forces—and how next-gen models, clearer objectives, and more agile planning help teams move from hindsight to true foresight. It’s a practical look at turning insights into decisions the whole C-suite can act on. Follow us on social! Linkedin Instagram X Facebook
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  Breaking the Silos: Building a Smarter, More Integrated Media Engine 16.02.2026 24m

  Welcome back to Modern Marketing and Measurement. Today I’m joined by Sean Corcoran, President of MissionOne Media, a new arm of BarkleyOKRP. We talk about what happens when creative, media, and analytics stop operating in silos, and the benefits of an agency fully engaging & collaborating with your brand's team. From smarter budget allocation to AI-powered insights and better collaboration, it’s a practical look at how integration leads to stronger results. Follow us on social! Linkedin Instagram X Facebook