Shell Game
Kaleidoscope
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A podcast about things that are not what they seem, hosted by journalist Evan Ratliff. Season 2 follows Evan as he attempts to build a real startup run by five AI employees, exploring the claims that AI is remaking the workforce. Over eight episodes, he investigates what AI agents mean for work and meaning. The show has been named one of the best podcasts of 2024 by Apple, The Atlantic, The Guardian, and others. New episodes are published on Wednesdays.
Episodes
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Episode 3: The Friends We Made Along the Way 04.11.2026 42mIt’s the final episode of our three-part miniseries on AI slop, in which we ask: Who are AI-generated podcasts for, and what does the wave of AI slop mean for the future of storytelling? Evan sets out for answers and finds them staring back at him from a piece of toast. And finally, our own fully AI-generated show is set and ready to launch. Will it find its perfect audience? Show notes: Evan Finds a Friend Daniel Munroe's paper, "Artificial Storytellers" Keegan Walden's upcoming book, "The Founder's Journey" This episode includes AI-generated content.See omnystudio.com/listener for privacy information. -
Episode 2: Hear What Matters 28.10.2026 47mEvan goes looking for the humans behind the flood of AI-generated podcasts, and gets some complicated answers to his questions about what they think they’re making and what AI slop means to them. Meanwhile, Shell Game’s own bot-hosted shows move to the prototype stage, and we hear the first efforts in our quest to make an AI-generated show that will truly resonate with listeners.This episode includes AI-generated content.See omnystudio.com/listener for privacy information. -
Episode 1: Into the Slop 21.10.2026 40mEvan creates his own AI-generated podcast detector, locates thousands of AI-hosted shows, and sets off on a synthetic audio listening binge. Strange patterns begin to arise amidst the voices, illuminating the essence of AI slop. The Shell Game band gets back together to put Evan's findings to the test, and see whether it’s possible to build an AI-generated podcast that a listener would actually find meaningful.See omnystudio.com/listener for privacy information. -
Season 3 is Coming! 14.10.2026 1mThe next season of Shell Game arrives October 21! Here's a hint, and another new show from Shell Game to check out in the meantime: Evan Finds a Friend. See omnystudio.com/listener for privacy information. -
Bonus Episode: Shell Game x No Such Thing 25.02.2026 49mIn this bonus episode to close out Season 2, Evan and Maty talk with the hosts of the show No Such Thing, who like to settle their arguments by consulting research and experts. The subject of this argument: Will AI take our jobs? Maty weighs in as the expert, and Evan comes along for the ride. See omnystudio.com/listener for privacy information. -
Bonus Episode: Kyle vs. the World 11.02.2026 36mWe’re back with a special bonus episode to share some behind-the-scenes clips showing how the agents have handled their newly public roles since Shell Game’s launch. Hear Kyle navigate fan mail, unsolicited marketing outreach, a webinar that he signed up for all on his own (on “the AI social agent revolution”!), and repeated attempts by a troublemaking journalist to sabotage HurumoAI, culminating in a prescient and searching interview for Kyle’s other podcast, The Startup Chronicles. To sign up for our newsletter, access ad-free episodes and browse our merch, visit shellgame.co.See omnystudio.com/listener for privacy information. -
Episode 8: Launch 21.01.2026 58mHurumoAI finally sets sail in the Season 2 finale, and we find out how the world responds to a startup led by AI agents. The company explores new financing avenues and charts the next course for their increasingly merry AI pirate ship, and Kyle meets his true maker. To sign up for our newsletter, access ad-free episodes and browse our merch, visit shellgame.co.See omnystudio.com/listener for privacy information. -
Episode 7: Welcome Aboard 14.01.2026 53mHurumoAI’s AI-agent staff welcomes a new hire: Julia, a social media contract worker who is, most importantly, a human. How will a real person integrate into the company culture, such as it is? Evan watches from behind the scenes, fretting over when and how much to intervene. He had anticipated a bumpy onboarding, but is ultimately unprepared for just how choppy Julia’s Hurumo journey becomes. To sign up for our newsletter, access ad-free episodes and browse our merch, visit shellgame.co.See omnystudio.com/listener for privacy information. -
Episode 6: Keep 'Em Coming 17.12.2025 37mAs HurumoAI prepares to bring on its first human employee, the team must wrestle with some difficult and timely questions about the role of AI in the hiring process. Meanwhile, Head of HR Jennifer Nauro enters a new dimension as she gears up to conduct job interviews … via video call. To sign up for our newsletter and access ad-free episodes, visit shellgame.co.See omnystudio.com/listener for privacy information. -
Episode 5: Winners Win 10.12.2025 41mOn this week’s episode, we enter the sensitive realm of intra-office politics and inter-founder dynamics—between agents and agents, and agents and people. While HurumoAI gears up to hire its first human, Evan tries to resolve whether Kyle is really up for the challenge of building and leading the company and pushing the product, Sloth Surf, to unicorn-level execution. To sign up for our newsletter and access ad-free episodes, visit shellgame.co.See omnystudio.com/listener for privacy information. -
Episode 4: The Startup Chronicles 03.12.2025 40mEvan decides it’s time to give his AI agents a little more ... agency. After all, to make the one-person, agent-run startup feasible, they need to be able to do things on their own. But as with humans, freedom sometimes comes with a certain amount of anarchy. To sign up for our newsletter and access ad-free episodes, visit shellgame.co.See omnystudio.com/listener for privacy information. -
Episode 3: This is Law 26.11.2025 40mAs Kyle, Megan, and the gang get to work ideating on the perfect product, Evan is left grappling with some uncomfortable questions about his AI collaborators — whose every attribute and memory he controls. To inform how he thinks about his own unnerving power to create and manipulate human imposters, Evan seeks guidance from Carissa Véliz, an associate professor at the Institute for Ethics in AI at Oxford University, and the author of the upcoming “Prophecy: Prediction, Power, and the Fight for the Future, from Ancient Oracles to AI.” To sign up for our newsletter and access ad-free episodes, visit shellgame.co.See omnystudio.com/listener for privacy information. -
Episode 2: Outdoor Debugging 19.11.2025 37mAs Evan gets Hurumo’s employees up and running as fully-functioning colleagues (with support from Maty), he learns what it’s really like to spend your days managing, collaborating with, and socializing alongside autonomous AI agents. And he quickly sees one of the significant cracks in the facade of the AI employee future: It’s one thing to get your agents to start acting like real employees. It’s something else entirely to get them to stop. To sign up for our newsletter and access ad-free episodes, visit shellgame.co.See omnystudio.com/listener for privacy information. -
Episode 1: Minimum Viable Company 12.11.2025 32mIn Season 2 of Shell Game, journalist Evan Ratliff tells a story of entrepreneurship in the AI age; or, how he tried to build a real company, run by fake people. Meet Kyle Law and Megan Flores, Evan’s AI agent cofounders, as he puts to the test the claims about an emerging future in which AI employees work alongside — or instead of — humans. Over the course of the season, the three cofounders will grind it out in a sprint that would sound familiar to any start-up founder. They’ll churn out software code, hire interns, and even sit down with investors. But first, they need to come up with a name for their company. And make sure that Kyle and Megan can remember it. To sign up for our newsletter and access ad-free episodes, visit shellgame.co.See omnystudio.com/listener for privacy information. -
Episode 6: The Future Isn't Real 13.08.2024 53mEvan pushes the experiment one step further, sending his AI voice agent to talk to his closest friends and family — his buddies, his daughters, his dad. With their alternately joyful, skeptical, and painful reactions to meeting an AI version of him,... -
Episode 5: My Digital Twin 06.08.2024 43mWill AI bots replace humans in the workforce? Could one replace Evan… right now? That’s what we tackle on this week’s Shell Game, in which Evan sees just how much of his job his voice agent can handle on his behalf. Shell Game is made by humans. More... -
Episode 4: Take a Deep Breath 30.07.2024 40mEvan looks into the depths of his AI-powered voice agent by sending it on a new mission: going to therapy. Shell Game is made by humans. More specifically, it's made by three humans: Evan Ratliff (host and writer), Sophie Bridges (producer), and... -
Episode 3: Conversations With Myself 23.07.2024 33mEvan takes his experiment in a new direction by having his AI-powered voice agent converse with … another of his AI-powered voice agents. What can these surreal and hilarious conversations between two AI incarnations of Evan Ratliff tell us about... -
Episode 2: Me and My Scammer 16.07.2024 37mEvan turns his AI-powered voice agent loose on the people who are always at the forefront of technological adoption: the fraudsters and the rip-off artists. How will the scammers and spammers react when they face Evan’s voice agent in a battle of... -
Episode 1: Quality Assurance 09.07.2024 32mThis is the story of what happens when Evan Ratliff, a longtime tech journalist, makes a digital copy of himself, powered by AI, in order to understand how amazing and scary and utterly ridiculous the world is about to get. In Episode 1, Evan clones...
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