Podcasting Business School: Podcasting Tips for Content Entrepreneurs
Podcasting Business School is a show hosted by Adam Schaeuble, an online business coach who teaches entrepreneurs how to leverage podcasting to grow their business. The goal of the show is to help podcasters reach 1,000+ downloads per episode and start earning meaningful income from their podcasting efforts. Episodes cover how to launch, grow, and monetize a podcast, including topics like getting more downloads, finding sponsors, and converting listeners into coaching clients. The content is aimed at entrepreneurs, solopreneurs, small business owners, content creators, consultants, and online marketers. It serves as a practical guide for anyone wanting to use a podcast to build their brand and business.
Episodes
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642: Should You Quit Making YouTube Videos? (Podcast Audit) 06.10.2026 26mMost podcasters feel like they HAVE TO do video content, but what if dropping it would actually free you up to be able to grow and monetize more effectively? In this Podcast Audit episode I bring on Lisa from Fen Shui Living. We evaluate her current content strategy and look for opportunities to make a shift towards both simplicity and growth. Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news ********************* -
641: Q4 Podcast Content Strategy. (How to Grow Your Podcast October–December) 29.09.2026 21mIn this episode I break down how to build your Q4 content strategy for your podcast including: -How to take advantage of the Fall Growth Window. -Seting up your audience for the January Binge. -How to pick content topics and CTA's that will really work well this time of year. Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news ********************* -
640: Email Marketing Tips for Podcasters, with Liz Wilcox 22.09.2026 49mEmail marketing and email list growth are two of the most often missed opportunities for podcasters! In this episode Liz Wilcox (the new owner of Smart Passive Income) breaks down: -What's actually working in email marketing. -Should we be using AI? -Is list segmentation GOOD or BAD? -Can open and click rates be trusted? Connect with Liz here: https://lizwilcox.com/ Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news ********************* -
639: Your Podcast Promo Strategy Isn't Working (Here's why) 15.09.2026 31mMost podcasters think that promoting an episode means slapping their face on a graphic, writing "new episode live", and posting it everywhere they can on social media. In this episode I break down why the episode promo strategies that you see all the other podcasters using.....aren't working. If you are burning out from podcast promotion this episode will give you a much simpler strategy (that will actually work!). Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news ********************* -
638: Should you quit podcasting?(Podcast growth Q&A episode) 08.09.2026 25mIn this Q&A episode I answer five questions submitted from my Skool community members covering: -When is it OK to consider quitting? -My Benchmark episode strategy. -How to optimize the name of your podcast for organic discovery. -Client testimonial clip strategy. -Choosing the right subcategory to list your podcast within. Links mentioned in this episode: Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about ********************* -
637: How to Monetize Your Podcast (5-Level Framework) 01.09.2026 22mMost podcasters chase sponsors and funnel based income first. I tried that too and earned just $37 in my first three years as a podcaster. In this episode I'm unpacking the latest version of my Podcast Monetization Pyramid. Your fastest path to earning meaningful income starts way simpler than most podcasters think! Links mentioned in this episode: Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about ********************* -
636: 3 Reasons a Niche Podcast Beats a Broad One. (Monetization, Guesting & Authority) 25.08.2026 27mMost podcasters think a bigger audience is always better, but what if the "smaller", more niche show is actually the easier one to grow a business around? In this episode, I break down the Podcast Monetization Difficulty Scale and reveal three surprising advantages that come with niching down your podcast topic. Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about ********************* -
635: How a 97-Download Podcast Made $15K in 3 Episodes 18.08.2026 22mIf you are a podcaster who has ever felt like it is IMPOSSIBLE to earn meaningful income with your current (small) audience size.....this episode is for YOU. I invited my client Amy Sylvis onto the show so we could do a case study episode where we walk through exactly how she made $15,000 with THREE podcast episodes....and her show averages 97 downloads per episode! Links mentioned in this episode: Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about ********************* -
634: Sponsorship strategies for podcasters with smaller audiences. w/ Justin Moore 11.08.2026 42mHave you ever felt like you'd like to get sponsorships for your podcast...BUT your audience is too small? This episode is for YOU Pod Pals! I'm tagging in podcast sponsorship guru Justin Moore to teach us how even podcasters with smaller audiences can become sponsor magnets! Connect with Justin here: https://www.creatorwizard.com Links mentioned in this episode: Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about ********************* -
633: Minimalist social media for faster podcast growth. 04.08.2026 31mIf you are a podcaster that is starting to burn out from trying to "be everywhere" on social media...this episode of Podcasting Business School is for YOU. In this episode I will unpack my minimalist social media strategy that is helping my podcast growth EXPLODE! Links mentioned in this episode: Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about ********************* -
632: 3 Podcast growth experiments you should try. 28.07.2026 19mIf you feel like your podcast growth has stalled out (or if it never took off in the first place) THIS episode is for YOU! I'm going to unpack THREE simple podcast growth experiments that you can implement within 15 minutes after you listen to this episode! Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about -
631: How to grow your email list without paid ads w/Tracy Beavers 21.07.2026 48mI'm always on this show getting all preachy about how important it is for podcasters to build an email list. Today I'm bringing in my Pod Pal Tracy Beavers to show us how to skyrocket our list building WITHOUT using paid ads! Topics covered: -Tracy's favorite way to build her list. -Do lead magnets still work? -Tracy's thoughts on AI. Connect with Tracy: https://www.tracybeavers.com/ ***** Links mentioned in this episode: Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about -
630: The Content Flywheel Strategy I use for podcast growth and monetization. 14.07.2026 27mOnly 17% of podcasters make it to episode TEN....that's scary! A big part of why this is happening is because podcasters are OVERCOMPLICATING everything! In this episode I map out my three phase Content Flywheel Strategy that helps me: Put out a new podcast episode every single week for 11 years in a row. Publish a newsletter every week for 8 years in a row. Post on social media 6-10x per day. All while: -Working 2.5 days per week. -Not using a VA -Not using any AI ********* Join my new Podcasting Business School community on Skool! https://www.skool.com/podcastingbusinessschool/about -
629: Answering your podcast growth questions. (audience Q&A episode) 07.07.2026 19mIn this special audience Q&A episode I answer four podcast growth questions submitted by listeners on the topics of: -Podcast guesting -Podcast discoverability -The perfect podcast naming formula -How to increase audience engagement Want to submit a question for a future episode? Use this Speakpipe link to record a 60 second or less question with this format: "My name is (YOUR NAME) from (YOUR PODCAST NAME). Here is my question for Adam..." https://www.speakpipe.com/podcastingbusinessschool ******* Join my free community on Skool: https://www.skool.com/podcastingbusinessschool/about -
628: Should you start a Skool community for your podcast? w/Shannon Boyer 30.06.2026 51mIs Skool the ultimate podcast monetization platform??? In this episode I bring in Skool EXPERT Shannon Boyer to teach us how to leverage a Skool community to monetize our podcast audience. Connect with Shannon: https://www.shannonlboyer.com Shannon's Skool affiliate link: https://www.skool.com/signup?ref=41a81ab3b03d41ae9d5b1207ac481cb7 ***** Join my new Podcasting Business School community on Skool!!! https://www.skool.com/podcastingbusinessschool/about -
627: Newsletter vs Youtube. Where should podcasters spend their time? 23.06.2026 28mIn this episode I break down the Pro's and Con's of adding either Youtube or a Newsletter to your audio podcast content strategy. If you are feeling overwhelmed with trying to be on every platform and learn all of the things....all at once....this episode is going to help you SIMPLIFY your content strategy! Links mentioned in this episode: Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news ********************* -
626: Tips for improving your podcast content strategy. (Q&A episode) 16.06.2026 23mIn this episode I answer four questions that were submitted via audio clips from my listeners: How often should we use a testimonial in the intro? How do I maximize organic discovery if my show topic isn't listed in a podcasting category? How to create an intro/outro that is unskippable. How to get large audience/famous guests on your show. I'd love to have YOU submit a question for me to answer on an upcoming episode. Just follow these simple steps: Use this Speakpipe link to record your question (it's ok to record directly on your phone). https://www.speakpipe.com/podcastingbusinessschool Use this simple script and make sure your audio clip is 60 seconds or less: "Hi this is (YOUR NAME) from (YOUR PODCAST NAME). Here is my question for Adam...." ************* Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news ********************* -
625: From 0 to 22,000 followers in less than a year on Threads w/Joshua Lindsey. 09.06.2026 52mIn this episode I interview Joshua Lindsey and we discuss how he's gone from 0 to over 22,000 followers on Threads in about one year. Joshua tells us how he's growing his Threads following and using it to build his email list and get clients. Follow Joshua: https://www.threads.com/@joshuatlindsey https://joshualindsey.co.uk/ ***************** Links mentioned in this episode: Sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news -
624: 4 things podcasters MUST consider when building an offer. 02.06.2026 20mI only earned $37.00 TOTAL in my first three YEARS of being a podcaster and I want to save YOU from a similar fate! In this episode I go through my 4 P's Strategy for building offers. Join my 14 Day Speed To Result Program BETA group: https://www.podcastingbusiness.school/speed -
623: How to use your podcast to get 1:1 consulting and group coaching clients. 26.05.2026 25mIn this episode I give you my exact protocols that I use to help my clients get 1:1 consulting clients and/or fill up their group coaching program. If you need some help with creating/optimizing an offer and setting up your plan to effectively sell it to your audience check out my new 14 Day Speed To Result Program: https://www.podcastingbusiness.school/speed
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