The Strategic Linguist Podcast
The Strategic Linguist
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The Strategic Linguist Podcast explores how language shapes power, markets, and competitive advantage. Episodes offer expert analysis of workplace dynamics, persuasion, and communication strategy, extending into broader questions of global business and geopolitics. It is an independent Substack show hosted by The Strategic Linguist, aimed at professionals who want to use language more deliberately as a strategic tool.
Episodes
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Linguistics Lounge #4: Linguistics x Philosophy of the Mind 13.10.2026 53m🛋️ Welcome to the Linguistics LoungeThe Linguistics Lounge is where I talk to other writers on Substack about how language works in their fields and areas of expertise.From therapy to philosophy, billingualism to localisation—we’ll be learning how language and all of the linguistic frameworks I’ve written about apply to others.🎥 🎧 A different format: video and audio posts that bring this work to lifeI sat down with Ellen Burns, PhD, a philosopher who writes AIs Without Minds on Substack, to talk about language, consciousness, and why the AI industry keeps getting this wrong.We landed on something she and I have talked about for a while: you can’t reduce language to statistics and then act surprised when the statistics reproduce society’s biases. We need more people in the humanities included in the AI discussion, something a lot of us call for. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
The Linguistics of the Sale: Why “No Pressure” Can Feel Like a Hard Sell 29.09.2026 34mThis breakdown of sales language includes:* Why the most pressured sales pitch you’ll get this year won’t contain a single command* How the exit clause and the gift frame, two moves you already know from the meeting room, carry a sales pitch almost all the way to close* The modality shift: the moment a question about the product becomes a question about you* The split in the modals: why the seller’s claims come hedged and your obligations never do* Why a no costs more than a yes in these exchanges, and why that cost was designed in* Why “what’s the worst that can happen?” only counts one side of a cold email, and what a genuine ask leaves alone* Where the obligation register shows up in sales, and who ends up paying for it* Where the same register turns up next: the way AI gets sold This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
Let’s Just Chat: What Goffman Discovered About the Frame Around Every Conversation 22.09.2026 25mThis post is about what’s actually happening underneath a phrase you’ve heard a hundred times — “let’s just chat” — and the specific ways a linguistic frame can shift under you before you’ve said a word.* Why “let’s just chat” can turn a career-affecting conversation into a casual one — and why that’s a specific linguistic move, not just a change of mood.* The three ways a frame can change hands: one disclosed to both people, one engineered by only one of them, one nobody’s doing at all — and how to tell, in the room, which of the three you’re standing inside.* Why “difficult,” “negative,” “not a team player” isn’t an improvised reaction to someone naming a frame out loud — it’s a role the frame had built and left empty before that person ever walked in.* What changes when the thing answering you is a language model: the frame you carry into a prompt shapes what comes back, and nothing on the other end had to read it to return it.* Where Goffman’s own account runs out — the question he never gets to about a frame, and what it costs to ask it yourself. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
Linguistics Lounge #3: Linguistics x Therapy 15.09.2026 1h 3mWelcome to the Linguistics Lounge 🛋️The Linguistics Lounge is where I talk to other writers on Substack about how language works in their fields and areas of expertise.From therapy to philosophy, billingualism to localisation—we’ll be learning how language and all of the linguistic frameworks I’ve written about apply to others.🎥 🎧 A different format: video and audio posts that bring this work to lifeAn Introduction to @OrdinaryTherapistSomebody walks out of their boss’s office and says he was gaslighting them.A friend says her therapist finally helped her stop people-pleasing.A colleague calls a bad meeting psychologically unsafe.Today, this is quite ordinary language.I spent an hour in the Linguistics Lounge with Ordinary Therapist, a therapist of over sixteen years, working out what happens when clinical vocabulary walks out of the consulting room without the training that built it100:00 — Welcome to the Linguistics LoungeIntroducing the show, the guest, and the link between linguistics, psychology, and everyday communication.01:12 — Gaslighting: what it actually meansWhy gaslighting is a sustained pattern, not a single disagreement—and how casual misuse can minimise real abuse.07:13 — Narcissism vs. narcissistic traitsThe difference between displaying self-centered behavior and having a personality disorder.12:14 — People pleasing and survival patternsHow people pleasing can begin as protection in childhood, then make authenticity and adult relationships harder.15:28 — Psychological safety at workWhat psychological safety can mean in practice, why leaders can’t simply declare themselves safe, and how workplace language can dilute the idea.20:30 — The “Let Them” theory and simplified self-helpA critique of reducing complicated emotional situations into easy, one-size-fits-all advice.23:21 — Life coaching, therapy, and professional responsibilityTraining, regulation, lived experience, and the distinction between giving advice and therapeutic support.26:09 — Bias, worldview, and helping othersWhy no one is free of bias, and how therapists work to avoid making a client’s experience fit their own.30:52 — The precision of therapeutic languageReflection, emotional attunement, and why clinical communication is a learned skill rather than ordinary conversation.34:13 — Emotional labor and the limits of quick-fix adviceThe intensity of therapy work, individual histories, and why productivity or leadership advice doesn’t land equally for everyone.39:18 — Caveats, research, and personal truthThe importance of acknowledging limitations, interpretation, and context when discussing research or giving public advice.41:24 — Social media, disagreement, and scrolling onChoosing when to challenge bad information—and when it’s healthier to disengage.44:48 — The “compression tax” of short-form writingWhy a short post can’t contain every caveat, worldview, or nuance behind an argument.46:27 — The myth that communication is mostly nonverbalRevisiting the commonly misused Mehrabian statistic and the risks of oversimplifying research.48:37 — Tone, context, and emotional triggersHow words, volume, body language, and personal history shape how communication is received.51:29 — Family dynamics replayed in the workplaceWhy authority, hierarchy, tone, and interpersonal patterns at work can activate old relational experiences.53:11 — Accents, status, and snap judgmentsHow accents can carry assumptions about class, intelligence, belonging, and intent.55:28 — Voice, presence, and therapeutic contextWhy face-to-face interaction matters, and how therapists help people separate immediate fear responses from what is actually being said.58:15 — Other clinical terms used too casuallyADHD, neurodivergence, introversion, attachment, and “saboteurs.”59:19 — Closing takeaway: language mattersLabels can be useful, but they carry far more history, context, and meaning than a quick post or casual conversation can hold.62:22 — ClosingAs always, read and subscribe to @thestrategiclinguist on Substack for more. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
The Sentence That Works Twice: What Implicature Does to a Listener 08.09.2026 22mWe’ve covered the framework this sits on in Part One, this post will cover where the chasm of meaning gets swallowed in one big gulp by implicature:* Why a sentence like can sit in a meeting doing real damage while remaining, on paper, a comment about something very normal.* Three specific constructions — not tone, not delivery, the grammar itself — that let a speaker mean something without the sentence ever committing to meaning it* Why the usual account of this (”deniability,” “reading between the lines”) undersells what’s actually happening: there is often no single hidden meaning to find, only a range of them, and that range is the whole mechanism* What it costs the person who has to turn that range into a single reading before they can respond to it — and why “you’re reading too much into that” is the exit the sentence was built with, not a comment on their judgement* Where the difference sits between a sentence built to hold two meanings open and a person simply being tactful This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
The Unspoken Contract: What Grice Discovered About Conversation 01.09.2026 26mToday, we’re going to learn about a Grice’s Maxims of Cooperative Speech* Every message has two layers: what’s said, and what’s meant on top of it. The second does most of the work.* The maxims aren’t rules for speaking. They’re assumptions you run while listening — and meaning appears when someone breaks one on purpose.* Implicature isn’t “subtext.” It’s a specific claim you rebuild by inference, and rebuilding it is real work.* That work isn’t shared evenly. Cooperation assumes equals; most consequential talk isn’t between equals.* AI breaks the maxims differently — fluent surface, missing uncertainty markers, no way to answer only what was literally asked.You’re going to want to share this with your work bestie This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
Measuring Up: The Curry Powder Test 25.08.2026 18mWhen I first started writing about linguistics, I gave myself a break every few posts to be a little more like Rebecca and a little less like The Strategic Linguist. They are, for the record, the same person but TSL is a very specific part of me, my experience and expertise. I teach, I illustrate, I don’t really take a side, I let you see the language for what it is.Today, we’re taking a little detour and I’m going to share something of me that goes beyond the linguistics and writing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
Damned Either Way: What Robin Lakoff Discovered About Women’s Language 18.08.2026 29m“Stop hedging,” a manager says, in the kind of feedback session that gets called constructive, “and just tell me what you think.” He isn’t asking her to clarify her level of confidence in the recommendation. What he actually means here: stop giving yourself an exit. Commit. Say it like you mean it.That’s the workplace definition of hedging, and almost everyone in professional life is using it, I’ve heard it a thousand times: skirting the question without really answering, refusing to land on an answer when you’re unsure, protecting yourself from being wrong by never quite saying anything wrong with pretty words that evade real knowledge.It gets coached out of people in leadership training.It gets flagged in performance reviews as a confidence problem.It is treated, consistently, as a synonym for evasion.In this post, we’ll be looking at hedging from a social lens:* Why hedging isn’t evasion. It’s a fully formed claim with its confidence level attached — more information, not less.* What is the double bind? Hedge, and you’re read as unsure. Don’t hedge, and you’re read as difficult. Same content, opposite penalty.* Two different Lakoffs, two different questions. George named the hedge. Robin named what it costs the people expected to use it.* Why no register is safe. The framework doesn’t teach you how to speak — it teaches you to see the filter running.* Finally, for my Linguistics Lab members why the pattern doesn’t start in a performance review. It starts years before there’s a job on the line. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
Right, According to Whom: What Foucault Discovered About Discourse and Power 11.08.2026 19mA rightsizing announcement. A rejection for "culture fit." A promotion panel that decides someone doesn't quite have "leadership presence." Three sentences that sound like observations about the world. None of them are — each one is manufacturing the standard it claims to be reporting on. This episode is about Michel Foucault's account of power: not power as the thing that says no, but power as the thing that produces the categories you get filed inside, and teaches you to keep watch on yourself once it has.What's covered:Why Foucault broke with the "sovereign" model of power — the king who forbids — and argued the more effective form of power produces rather than repressesHow discourse manufactures categories instead of describing them, worked through three ordinary workplace phrases: "rightsizing," "culture fit," and "leadership presence"Foucault's three-stage mechanism — surveillance, judgement, normalisation — and how the panopticon shows up in badge-swipe logs, Slack status, and nine-box gridsWhy the mechanism doesn't cost the same for everyone: who gets to speak in the unmarked, authoritative register, and who has to supply an account of themselvesWhy Bourdieu is almost never far behind Foucault in this newsletter — what linguistic capital explains that Foucault's account leaves open, and how the two close the loop togetherNancy Hartsock's feminist critique of Foucault: what happens to the possibility of resistance when power has no single author and no subject exists prior to it This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
Why No One Takes a Position Alone: What DuBois Found in The Stance Triangle 04.08.2026 25mThis breakdown of DuBois’s stance triangle includes understanding:The three things every stance does at once — evaluate an object, position the speaker, align with whoever’s listening — whether anyone in the room notices or notWhat a single word like either is doing grammatically that “I agree” alone never could, and why it isn’t optionalThe difference between going first in a room and being right in a room — and why they get treated as the same thingWhy sycophancy is a trained stance pattern, not a character flaw — and what it shares with how the models everyone’s currently arguing with learned to agree with youWhere the vocabulary of confidence (hedges, boosters, certainty) ends and the interactional machine underneath it begins This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
What I'm planning to build for The Linguistics Lab 01.08.2026 24mHonestly, my plan was to come on here for 15 mins to talk you through what I’m planning to build for my paid tier and so many of you turned up!Just me. A few notes and one question, what do you need from me?Thank you Viktoria Verde, PhD, Des Kennedy, Cristina Lozano Argüelles, Steve [Sage-Outlaw-Caregiver] and many others for tuning into my live video! I still want to hear from you about how I can better support you with my work—write me a comment below to get the conversation started This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
Written As If Watched 28.07.2026 22mBefore I start, there are many, many posts that have most of my arguments already written. I am late to this party but I brought snacks now that the good food has been eaten.I will spare you, and me, the need to repeat so I will stick closely to linguistics. I’ve also written at length about a lot of what is here, so if you’re new know that what is in here sits in my other 100 posts and if you’re not new here, you’ll see the same frameworks applied to a new use case.I’ve written recently about how linguistic imperialism impacts non-native speakers. While I won’t be using that argument here, this argument includes anyone who uses tools to help them write: a dictionary, a thesauraus, spell check, a LLM.You do not have to be a non-native English speaker to need the use of tools to write and put your ideas on paper. LLMs didn’t change that. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
The Currency You're Born With: What Bourdieu Discovered About Language as Capital 21.07.2026 19mThe Currency You're Born WithWhat Bourdieu discovered about language as capitalTwo equally qualified candidates sit the same interview. Only one of them was born speaking the accent the panel already trusts. This episode is about what Pierre Bourdieu called linguistic capital — language as an inherited asset that converts into hiring decisions, promotions, and credibility, whether or not anyone in the room ever calls it capital at all.What's covered:Why linguistic capital is inherited rather than earned, and why it only works while it stays invisibleThe trap of personal explanation: why "more polished" or "just has presence" is always the wrong level of explanation — the variable doing the work is positional, not personalWhy medical and legal jargon isn't automatically exclusion, and the real distinction between a register built for precision and one that's become a price of entryHow the same linguistic capital converts at different rates depending on who's spending it, and what seniority, race, class, and gender have to do with who set the standard in the first placeWhere Bourdieu's ideas of legitimate language and symbolic violence come from, and why IELTS is the clearest live example of bothWhat Michel Foucault adds: the test doesn't just measure competence, it manufactures the category This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
The Politeness Machine: What Brown and Levinson Actually Discovered 14.07.2026 16mSomeone tells you, calmly, that they’re giving you your time back. Someone else, mid-story, asks: “can I stop you there?” A third person, cornered on a specific and documented harm, tells you it wasn’t their intention. A fourth hedges an idea they’ve been sitting with for three weeks: “I might be wrong, but...”Four different rooms. Four different speakers. Four sentences that sound, on the surface, like nothing at all — procedural, generous, careful, uncertain.None of them are doing what they sound like they’re doing.There’s a fifty-year-old framework that explains all four, and most people who use it correctly have never heard its name. It’s called politeness theory, and the first thing to understand about it is that it has almost nothing to do with manners.We’re looking at sociolinguistics and linguistic anthropolgy. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
Fluent Enough to Pass: The Standard That Was Never Neutral 07.07.2026 27mYou walk into an exam room.The test is supposed to measure whether you can use English. The writing section: write a 250-word essay on “the advantages and disadvantages of online learning.” You have 30 minutes. Introduction, thesis statement, three body paragraphs, conclusion. Grammar correct. Vocabulary recognisable. Structure clear. Linear.You write it. You score well. The test confirms it: you are “proficient.”Three months later, you’re in a university classroom. A professor asks what you think about a reading. Your classmates interrupt mid-sentence, build on each other’s ideas, speak over the edges of sentences. You wait for your turn. You construct a thesis. By the time you finish your setup, the conversation has moved on.Later, a colleague asks you for something you need to turn down. You give a clear, direct no, the way the test trained you to write and speak. Your colleague reads it as blunt. Something in the relationship breaks—but your accuracy is flawless.The test never measured your capacity to do either of these things. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
Who Died and Made You CEO: Genre Mimicry, Epistemic Trespassing, and the Applause Machine 30.06.2026 15mLinkedIn has a genre problem.Not a content problem — the platform has always traded in self-presentation. A genre problem: the systematic borrowing of executive discourse by speakers who have not yet occupied the positions that discourse was built to describe. These posts share a structure. They borrow a register. And LinkedIn applauds every one of them.The standing ovation is the mechanism worth examining. Today, we’re looking at what makes it work — linguistically, structurally, and socially — and why the platform was built to make it inevitable. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
The Story Behind My Logo 25.06.2026 16mWhat my logo means, and why it represents The Strategic Linguist so well This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
The Linguistic Hierarchy of Substack: Linguistics Unfiltered 23.06.2026 17mSubscriber count is the linguistic hierarchy on Substack, for me. I think Bourdieu would agree.I’ve dedicated 52 weeks, over 45,000 words, to showing how power shows up in language, I must’ve learned a thing or two by now, right?Don't forget to see my post for a special discount to celebrate my one year anniversary This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
The Double Register: How Workplace Power Now Compounds Itself 16.06.2026 20mPicture a team meeting. Someone makes a comment about a colleague’s accent — not a slur, nothing disciplinable, just a brief impression. The room moves on. Later, the same colleague submits a report drafted partly with AI assistance; their manager, who also uses AI but would never say so, flags the writing as “not quite right.” Both moments feel minor. Neither registers as an event. Together, they enact something more systematic than either appears to be alone.Power in contemporary workplaces has always operated on multiple registers simultaneously, but two of those registers are now converging in ways the research is now documenting directly.The first is interpersonal: who can say what to whom, encoded through the micro-level linguistic acts that determine belonging.The second is infrastructural: who can use AI fluently, and whose linguistic style AI systems are built to reward.These two registers compound each other, and recent research lets us name how. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe -
How Product Language Shapes the Gap Between Institution and User 09.06.2026 21mAsk someone how they’re doing financially and watch what happens. The pause before the answer. The slight shift in posture. The decision — usually in under a second — about how much to reveal and to whom.Money carries a story people tell about themselves. Whether they’re competent, responsible, secure. Whether they belong in certain conversations, deserve certain things, are the kind of person who has their finances under control. The emotional stakes of that story are high enough that most people will avoid an honest financial conversation with their closest friends before they’ll have it casually with a colleague.And yet the products built to help people manage that story — the apps, the platforms, the onboarding flows, the error messages — are built without any examination of what the language in them is doing to the person on the other side. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
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