TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
Technology Business Research, Inc.
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TBR Talks is a weekly podcast from Technology Business Research in which Principal Analyst Patrick Heffernan interviews guests about disruptions across the technology ecosystem. Episodes also address key intelligence questions that TBR analysts hear from executives and business unit leaders at IT professional services firms, IT vendors, and telecom vendors and operators. TBR is an independent market, competitive, and ecosystem intelligence firm providing timely business and financial analysis tailored to clients' needs.
Episodes
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TCS vs. HCLTech Showdown: AI-driven Disruption 16.10.2026 24mIn this week’s episode of “TBR Talks,” Senior Analysts Kevin Collupy and Kelly Lesiczka join host Patrick Heffernan to debate India-centric IT services vendors Tata Consultancy Services (TCS) versus HCLTech. This discussion is part of TBR’s Vendor Showdown Series, where TBR analysts assume the role of head of strategy for one of the companies they cover and use TBR research and data to build a competitive intelligence case for that company’s position in the market. Listen and learn with TBR Talks!See the data and analysis behind TBR’s company research in Insight Center. Start your free trial.Submit your Key Intelligence Questions for Patrick and his guestsLearn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Kelly on LinkedInConnect with Kevin on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
ServiceNow vs. Salesforce Showdown: AI Adoption 09.10.2026 27mIn this week’s episode of “TBR Talks” Senior Analysts Catie Merrill and Alex Demeule join host Patrick Heffernan to examine whether ServiceNow or Salesforce currently holds the stronger position in AI adoption. This discussion kicks off TBR’s Vendor Showdown Series. In this format, TBR analysts assume the role of head of strategy for one of the companies they cover and use TBR research and data to build a competitive intelligence case for that company’s position in the market. Listen and learn with TBR Talks!See the data and analysis behind TBR’s company research in Insight Center. Start your free trial.Submit your Key Intelligence Questions for Patrick and his guestsLearn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Catie on LinkedInConnect with Alex on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
Defining Success in AI and Digital Transformations 02.10.2026 38mHow do organizations define success in AI and digital transformation — and what does a successful transformation actually look like? In this episode of TBR Talks, host Patrick Heffernan is joined by industry expert and thought leader Nav Thethi and TBR Senior Analyst Stephanie Long for a discussion on measuring success in AI transformation. Their conversation includes the group’s thoughts on transformation versus adaption, areas where AI is hindering organizations and how operations can pivot to embrace the future. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guestsLearn more about TBR at https://tbri.com/Referenced Articles:MATURITY CodeStrategic Maturity Assessment for benchmarking study and kind of report it's generatingQ1 Findings from Ongoing Enterprise Strategic Maturity Study Show Talent Strengths Undermined by Execution DragThe $383 Billion AI Yield Crisis: How Strategic Maturity Can Help Address The Alignment GapConnect with Patrick on LinkedIn Connect with Nav on LinkedInConnect with Stephanie on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
Infrastructure Strategies: Measuring Profitability in the Age of AI 19.06.2026 22mIn this episode of TBR Talks, we explore why AI infrastructure demand is creating both unprecedented opportunity and strategic divergence, and what these trends could mean for the future winners in the AI era. Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau, both of TBR’s IT Infrastructure team, join host Patrick Heffernan for a discussion on how TBR is approaching AI research in the infrastructure sector, including how AI is reshaping the business models of leading infrastructure vendors, including Dell, Hewlett Packard Enterprise, Lenovo and Supermicro. This episode also discusses TBR’s proprietary RAMP (Revenue-adjusted Margin Productivity) metric, part of the new AI Portfolio. Click here to learn more. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guestsLearn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Angela on LinkedInConnect with Ben on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
AI Disruption Index: Measuring AI’s Real Impact on Cloud, Software and Telecom Business Models 12.06.2026 34mIn this episode of TBR Talks, TBR Principal Analyst Allan Krans and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on how TBR is measuring AI impact in the cloud & software and telecom markets. The discussion examines real-world examples of AI adoption, from automating network infrastructure monitoring and improving software development productivity to redefining workforce efficiency and operational decision-making. They pair highlight often-overlooked benefits of AI, including improved employee productivity, enhanced workplace safety, and greater work-life balance through automation and agentic technologies. This episode also previews TBR’s new AI Disruption Index reports. Click here to learn more about the full AI Portfolio. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Allan on LinkedInConnect with Stephanie on LinkedInTBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
The AI Impact: Measuring Productivity, Profitability & Business Model Change 05.06.2026 28mIn this episode of “TBR Talks,” TBR President Chris Foster joins host Patrick Heffernan and Principal Analyst Bozhidar Hristov to discuss how TBR is tackling defining and measuring AI investments in the ever-evolving market. The trio looks at AI maturity and its impact on the broader technology ecosystem and introduces the latest in qualitative and quantitative benchmarking and analysis, TBR’s Human Intensity Reduction Index, also known as HIRI, a direct measure of the impact of a company’s AI, human capital, automation, utilization, offshore leverage and delivery model evolution on their operating margin. Click here to learn more about HIRI.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests. Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedInConnect with Boz on LinkedInConnect with Chris on LinkedInTBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
The Future of Consulting Services: AI, Fixed Pricing and Managed Services 29.05.2026 18mIn this episode of “TBR Talks,” TBR Senior Analyst Kelly Lesiczka joins host Patrick Heffernan to discuss TBR’s latest research on the consulting and systems integration market forecast. Kelly shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consulting-focused players.This episode also highlights one of TBR’s newest research reports, the Consulting & Systems Integration Market Forecast. Click here to download a preview of the report.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Kelly on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
IT Services Market Forecast: The Levers to Pull to Accelerate Growth 22.05.2026 27mIn this episode of “TBR Talks,” Senior Analyst Elitsa Bakalova and Research Analyst Jill Cookinham, both part of TBR’s Professional Services team, join host Patrick Heffernan for an in-depth discussion on the IT services market through 2030. The conversation touches on the major push for sovereignty in Europe; the new AI-related opportunities being seen in IT services and manufacturing, automotive, supply chain and through automation; and the four levers companies can leverage to accelerate growth in the next two to three years.This episode also highlights one of TBR’s newest research reports, the IT Services Market Forecast. Click here to download a preview of the report. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Elitsa on LinkedInConnect with Jill on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
Hitachi Digital & GlobalLogic: Combining Ecosystems and Marketing 15.05.2026 38mIn this episode of “TBR Talks,” Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, joins host Patrick Heffernan and TBR Senior Analyst Stephanie Long for a discussion on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships.Additionally, Patrick [Corcoran] shares insights into the merging of GlobalLogic and Hitachi Digital Services. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Patrick C on LinkedIn Connect with Stephanie on LinkedInTBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
AI and the Workforce: Why Augmentation Is Winning Over Automation 08.05.2026 57mIn this episode of “TBR Talks,” Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Rob on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
The Playbook for AI Reinvention 01.05.2026 45mIn this episode of “TBR Talks,” Milan Cooper, head of Product at TWG AI, joins host Patrick Heffernan for a discussion on business process reinvention and implementation of AI-enabled solutions. Milan also discusses the critical role of top-down leadership, particularly starting with the CEO, in successful AI adoption and explains what makes TWG AI’s approach to using AI different from those of peers.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedInConnect with Milan on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
Federal IT: AI Adoption, Defense Spending and Projections for the Next 5 Years 24.04.2026 35mIn this episode of “TBR Talks,” host Patrick Heffernan is joined by TBR’s federal IT services experts, Senior Analyst John Caucis and Senior Analyst James Wichert, to discuss the current state of federal IT services and their projections for the next five years. The pair shares their thoughts on how the adoption and application of AI will impact federal IT companies overall and, subsequently, government spending, and whether a strong presence in the defense sector will become critical to the performance of IT services companies in the civilian sector. This episode also highlights one of TBR’s newest research reports, the Federal IT Services Market Forecast. Click here to download a preview of the report.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with John on LinkedIn Connect with James on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
The Framework for Successful AI Adoption Within Enterprise 17.04.2026 35mIn this episode of "TBR Talks," Patrick Heffernan is joined by Alan Flower, Global Head, AI Labs at HCLTech, to explore why AI represents a true inflection point on par with the internet, cloud and smartphones. Alan shares frontline insights from hundreds of enterprise AI engagements, explaining how organizations are moving beyond experimentation to large-scale deployment focused on productivity, simplification and growth — not just cost-cutting. The conversation also examines the evolving role of talent, partnerships and innovation, and why the AI era is creating unprecedented opportunity for both enterprises and the next generation of builders.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Alan on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
Why AI is Fundamentally Reshaping Enterprise Operations 10.04.2026 48mIn this episode of "TBR Talks," Sid Nair, Cloud Growth Lead at Accenture Americas, joins host Patrick Heffernan and TBR Principal Analyst Boz Hristov for a discussion on why AI is fundamentally reshaping enterprise operations, shifting from a technology initiative to a business-led transformation. They unpack the critical enablers of successful AI adoption — including data readiness, governance, talent and change management — while also exploring how buyers are navigating complex purchasing decisions across ecosystems of partners and platforms. The conversation also examines the future of alliances, evolving commercial models, and how ecosystem-driven partnerships will redefine value creation in the AI era. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Boz on LinkedIn Connect with Sid on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
Mobile World Congress 2026: AI, Trust and Sovereignty Reshape the Telecom Landscape 03.04.2026 24mIn this episode of “TBR Talks,” TBR Principal Analyst Chris Antlitz joins the show to share his top takeaways from Mobile World Congress 2026, including the growing importance of AI, sovereignty and trust in the telecom ecosystem. Chris digs into how telcos are positioning themselves as trusted stewards of data, the early stage reality of agentic AI, and why sovereignty could emerge as a meaningful revenue opportunity. Additionally, the pair discuss emerging technologies like quantum and integrated sensing and what they signal for the future of telecom innovation. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Chris on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
AI Client Use Cases Done Right: Avoiding the Two Biggest Mistakes 27.03.2026 28mIn this episode of “TBR Talks,” Principal Analyst Boz Hristov joins Patrick to break down key insights from recent analyst events with Fujitsu, Infosys and PwC. They explore what companies are getting right — and wrong — in presenting client use cases, as well as why in-person engagement remains critical for understanding strategy, culture and execution. The conversation also looks ahead to how analyst events may evolve over the next five years, from more practitioner-led discussions to the rise of AI-native companies hosting their own events.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Boz on LinkedInTBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
Enterprise Insights: Turning AI Investments into Measurable Outcomes 20.03.2026 28mIn this episode of "TBR Talks," host Patrick Heffernan sits down with Rich Hermann, Vice President of Sales, Accounting & Consulting Vertical at Intapp, to discuss how enterprises are moving from AI experimentation to scaled deployment. Hermann explains how organizations are approaching AI infrastructure, data strategy and partnerships and explores the evolving role of the ecosystem and what it takes for enterprises to turn AI investments into measurable outcomes.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Rich on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
Memory Supply Worries Amid PC Market Refresh Initiatives 13.03.2026 21mIn this episode of "TBR Talks," Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau discuss how supply chain dynamics are shaping the emerging AI PC market. They explore the reasons behind slower-than-expected AI PC adoption and the shift in memory production capacity. Additionally, the pair looks at how specific companies, including Dell, HP Inc. and Lenovo, are adjusting to current market conditions and delves into the biggest supply chain unknowns for 2026.Listen and learn with TBR Talks!Read the special report Submit your Key Intelligence Questions for Patrick and his guestsLearn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Angela on LinkedInConnect with Ben on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
Fujitsu Americas’ AI Transformation: CEO Asif Poonja Details Fujitsu’s AI Implementation and Transformation 06.03.2026 41mIn this episode of "TBR Talks," Patrick Heffernan speaks with Asif Poonja, Fujitsu’s Americas Region CEO, about how Fujitsu is evolving its consulting-led growth strategy, pursuing differentiated M&A, and navigating geopolitical and AI-driven disruption. Poonja explains how initiatives like Wayfinders and Uvance are expanding customer engagement beyond IT into business value creation, while AI adoption reshapes talent strategy and service delivery models. From long-term transformation lessons to leadership advice for the next generation, this conversation explores what it takes for a 90-year-old technology company to continuously reinvent itself.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with Asif on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy -
2026 Predictions: Federal IT Services 06.02.2026 13mSenior Analyst John Caucis and Analyst James Wichert explore how a turbulent 2025 — marked by budget uncertainty, a prolonged government shutdown and shifting federal priorities — is setting the stage for a more stable, but structurally different, federal IT market. Learn why 2026 is likely to bring stabilization rather than a full rebound, with defense, intelligence and national security-related spending remaining resilient while civilian agencies take longer to normalize procurement cycles. Additionally, the pair will look at what will matter most in 2026: accelerating partnership activity, deeper engagement with commercial technology providers, and AI-led modernization as a core differentiator for federal systems integrators. A forward-looking debate on which companies will dominate the conversation by the end of 2026, this a must-listen for executives, strategists and partners tracking the evolution of the federal IT services ecosystem. Monthly market, competitive and ecosystem intelligence — free. Subscribe to Insights Flight to receive top-tier analysis delivered straight to your inbox, plus access to Spotlight Reports that keep you ahead of the curve. Choose your Content Role when subscribing to receive exclusive invitations to expert-led webinars with downloadable presentation decks after each session. Sign up today. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at https://tbri.com/Connect with Patrick on LinkedIn Connect with John on LinkedIn Connect with James on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy
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