Mums With Hustle Podcast

Episodes

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  MWH 558 : Your CEO Era: What it's going to require of you 19.10.2026 22m

  Your CEO era is not some cool, fancy term, it is a bill. In this episode of The Mums With Hustle® Podcast, I get honest about everything stepping up has actually cost me, and what it is still asking of me today. I talk about the comfort you give up when you start deciding from your future self instead of your current circumstance, why I do not keep a plan B, and why I invested in my first mastermind well before it ever made sense on paper. I trace my own pattern of playing small all the way b...
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  MWH 557 : 5 Reasons Your Business Stopped Feeling Fun (And Why It Is Probably Not You) 12.10.2026 25m

  Your business was built for a version of you who no longer exists. And she is never coming back. Three years ago I fell madly in love with my business again. For the two years before that, I was frustrated almost every single day and could not name why. One of my core signature offers was built around Instagram, and the messaging kept filling my membership with women chasing a bigger following fast, often without a structured business or an offer worth buying underneath it. My messaging asked...
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  MWH 556 : The Free Pilates Class That Went Very Wrong (A Real-Time Lesson in Customer Experience) 05.10.2026 27m

  Nobody told us the free Pilates class was being filmed. The announcement came once we were already on our mats, framed as a reminder of something we had never actually been told, and what happened next taught me more about customer experience than most business books ever have. In this episode I share the full story, including the moment the studio owner walked in and the micro expression that said everything. Then I unpack the Triangle of Death, a framework I learned from my friend George Br...
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  MWH 555 : Your Income Depends On Your Business Model 28.09.2026 21m

  Two weeks after launching my first online membership, I was pegging washing onto the clothes horse in our courtyard and I ugly cried. Not a little cry, the full body, can't catch your breath kind of cry. It had nothing to do with the laundry. That was the moment my nervous system caught up with what had just happened. I had gone from $0 to $15,000 a month in recurring income, from a single four day launch. In this episode I take you back to that moment and the business model shift behind it. ...
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  MWH 554 : Your membership era - Why Women Are Creating Online Memberships 21.09.2026 18m

  What if your business started every month with revenue already in the bank, instead of at zero? In this episode of The Mums With Hustle® Podcast, I make the case that the membership model is the smartest business model for women building an online business around their life. Whether you are a coach, a practitioner, a creative or a digital service provider, a membership lets you stop the endless chase for new clients and focus on serving, deeply and consistently, the people you already have. I...
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  MWH553 : Why So Many Coaches Are Building Memberships Right Now 14.09.2026 20m

  Almost every week a woman in my community tells me she is thinking about building an online membership, usually because she is tired, fully booked, and wondering if there is a way to build a business that does not need all of her. In this episode I answer with my own week: Fridays off since before I made any money, a week off every month, and December off entirely. All of it made possible by running a membership. I share the three reasons I would encourage any coach, creative or service provi...
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  MWH 552 - How Ali Broinowski Built, Launched And Sold Her First Online Course At 57 07.09.2026 50m

  You do not need a big audience, a slick launch, or perfect tech to package your expertise into an online offer. You need to commit in front of people who will hold you to it, and then personally invite the right-fit women who are already waiting for what you know. In this episode I talk with Ali Broinowski, founder of Cloth & Feather in regional New South Wales and creator of The Curated Home Method. Ali joined the Freedom Filled® Mastermind at the start of the year with no online course,...
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  MWH 551 : The Trial Reels Playbook. How To Grow Your Following With Trial Reels (Best and Worst Practices). 31.08.2026 26m

  Have you ever told yourself you're going all in on a strategy when, honestly, you're dabbling? In this episode I'm taking radical responsibility for my own Instagram experiment: trial reels. I'll walk you through exactly what they are, how the non-follower toggle works, and the precise playbook the people mastering them are using. One video, 10 to 20 hook variations, drop-off analysis in insights, and the 24-hour rule before you judge a single result. But this episode is about something much ...
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  MWH 550 : The hidden cost of the friendships you actually want 24.08.2026 23m

  Hey lovely, this one is a little different. I have been in business for 11 years, and one of the most common things women tell me is that they feel lonely. Building an online business can quietly become an isolating life, especially when whole days pass without a proper conversation with another adult. In this episode I unpack something that has been sitting on my heart. Everybody wants a village, but no one is prepared to be a villager. I share why the R in the F.R.E.S.H FRAMEWORK® (Relation...
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  MWH 549 : We're Not Messing Around Anymore, with Angela Dickson 17.08.2026 58m

  Entrepreneurial wellness doesn't get spoken about enough, and it should, because you are the person leading your business. If you're not well, you can't enjoy the fruits of it, and you're not really free. In this episode, I sit down with one of my longtime mentees, Angela Dickson of Beauty Business Co, for her third appearance on the podcast. And wow, how her life has changed. Angela shares the defining moment she had around New Year, when she felt a clear invitation to go for more, along wit...
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  MWH 548 : Make It More You: The Message Fix Every Business Owner Needs 10.08.2026 8m

  Frameworks are having a moment on Instagram. Every creator has a signature five step method, a proprietary process, a named formula. And as someone who teaches business owners how to build their own IP, I love it. But I need to talk about the cost of getting this wrong. I recently reviewed a mentee's brand new sales page. She has decades of experience in her field. She is a genuine expert. And her sales page read like she had swallowed a copywriting textbook. The magic was gone. Her voice was...
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  MWH 547 - The Cycle Breaker: How Sovy Lie Built Freedom for Her Family 03.08.2026 49m

  Send us Fan Mail This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business: Freedom Filled Business Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values. It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom ...
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  MWH 546 : You Are Made to Evolve: Why Women in Their 40s and 50s are Choosing to do Business Differently 27.07.2026 16m

  I don't talk enough about this, and it is time I did. So many of the women in this community right now, incredibly bright, capable, successful women, are quietly feeling flat. Exhausted. Confused about what is next. They are in a new season of motherhood, womanhood, or business, and the old version of their life does not quite fit anymore. In this episode, I want to give real air time to the in between season. The season where you have come to clarity about what you no longer want to do or wh...
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  MWH 545 : The Nine Year Overnight Success Nakita Attard Vassallo on Retention, Consistency and the FRESH Framework 20.07.2026 46m

  Nakita Attard Vassallo is an author, the founder of The Mama Manual and the creator of the Freezer Meals Club. She has been inside Freedom Filled® Business Mentorship for two years, and watching her grow has been one of my favourite things to witness. In this episode we talk about Nakita's nine year journey of building a business online, her very first webinar launch, and the 93% to 96% retention rate her membership holds (yes, really). We also unpack the F.R.E.S.H FRAMEWORK®, what livi...
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  MWH 544 : The $800K Launch I Never Told Anyone About (And Why the Waitlist Made It Happen) 13.07.2026 29m

  I had an $800,000 revenue launch and I did not tell anyone about it. I felt like a knob. I thought about the people in my world who would take ten years, or a lifetime, to make that kind of number, and I stayed quiet. I am not staying quiet anymore, because the how of that launch is exactly what you need to hear. It was a waitlist-only launch. No webinar. No masterclass. No challenge. No endless reels. Just a curated list of right-fit women who raised their hand long before the doors opened. ...
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  MWH 543 : How Claire Abbott Took Her Booked-Out Coaching Business Online (and Multiplied Her Impact) 06.07.2026 32m

  What happens when a brilliant 1:1 coach realises she is booked out, capped, and ready for a different way to build? This week I am talking to Claire Abbott, a competition coach for pole dancing athletes based in Perth, with 15 years in the sport. Claire helps her athletes train, perform, and win, working on structure, musicality, mindset, and stage presence. But this conversation is not really about pole sports. It is about coaching. It is about the quiet ceiling that hits every brilliant 1:1...
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  MWH 542 : Strategic Storytelling How to Share Your Story Without Oversharing 29.06.2026 23m

  There is a version of "being authentic" on social media that is quietly costing women business owners their sales, their authority, and their ability to lead their community well. And almost no one is naming it. In this episode, I unpack the difference between strategic storytelling that serves your audience and the kind of oversharing that just serves you. I share the 2016 season where authenticity became my word of the year, the Brene Brown moment that cracked me open, and my own honest con...
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  MWH 541 : It's Not Always Summer in Business (And That's Ok) 22.06.2026 8m

  Have you ever had a massive creative surge, taken bold aligned action, and then a week later found yourself in a total funk? You're not broken. You're not regressing. The pendulum just swung. In this episode, I'm sharing a concept I recently unpacked with a high-level private client: polarity. The entire universe is built on opposites. Night and day. Summer and winter. High tide and low. And your business journey is no different. The problem isn't that the low comes. The problem is that we ma...
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  MWH 540 : She Had 200 Email Subscribers. 12 Months Later She Had 10,000. The Tess Thompson Story 15.06.2026 40m

  A year ago, two people showed up to Tess's webinar. Today her online Pilates membership for women over 50 has 430 members, a 10,000-person email list, and launches that convert at 18%. In this member story, Tess and Tracy unpack exactly how it happened: the niche she was scared to claim, the Million Dollar Message™ that named her webinar, the belief she dismantles in every ad, the phone calls that convert over 50%, and the identity shift from content creator to business owner. Real strategy, ...
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  MWH 539 : How to Sell Your First Online Programme to Five People 08.06.2026 32m

  You do not need fifty women in your first programme. You need five. In this episode of The Mums With Hustle® Podcast, Tracy walks you through how to sell your first online programme to five right-fit women, the kind of women whose results become the proof that powers everything you launch after this one. Most coaches, practitioners, and creatives sabotage their first launch by aiming for numbers that create pressure, then overwhelm, then a launch so diluted nobody notices. The fix is not a bi...