Coaching and Thriving
Coach Training Alliance
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Coaching and Thriving is a podcast from Coach Training Alliance designed to help coaches recharge, stay motivated, and remain connected to a broader coaching community. It offers encouragement and practical reflection for both newly certified coaches and experienced practitioners. Each episode aims to inspire confidence, continued growth, and a sense that listeners are part of something larger.
Episodes
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Your First 3 Clients (1 of3) | Cody Williams 21.10.2026 31mEpisode Summary What if finding your first paying clients has less to do with marketing and more to do with building relationships? Carrie talks with Coach Training Alliance faculty member and mentor coach Cody Williams about how he landed his first three paying clients, why courage matters more than confidence when you’re starting out, and how shifting from selling yourself to serving others changes the way you build a coaching business. Key Takeaways You Can Put Into Practice 1. Start with ... -
Introducing Coaching and Thriving 19.10.2026 1mCoaching and Thriving is a new podcast from Coach Training Alliance for anyone committed to growing one conversation at a time. Whether you’re new to coaching or years into your practice, it’s a space to slow down, gain fresh perspective, and remember why you became a coach. Hosted by Carrie Martello (Coach Carrie), a certified mentor coach and E-RYT with more than twenty years of experience, the show blends coaching mastery, professional identity, business development, and community. Each ep... -
Coaching On and Off The Field | Julian Maliszewski 12.10.2026 25mEpisode DescriptionWhat if becoming a coach isn’t about becoming someone new, but recognizing what you already bring with you? Carrie sits down with Coach Training Alliance graduate Julian Maliszewski: professional paintball and lacrosse player, entrepreneur, and founder of Paintball for Purpose. Julian started as a teacher and spent years coaching athletes before a chance airport conversation with a former therapist pointed him toward professional coaching. They talk about what felt familiar... -
Somebody Out There Needs Your Story | Ron Turner 09.10.2026 28mRon Turner has spent more than 30 years in Brazilian jiu-jitsu. He's fought professionally, opened seven gyms and trained UFC fighters. Now he's a certified coach. Coach Carrie talks with Ron about going from the one with all the answers to the one who asks the questions. They also cover why strength is mostly mental, and why your unusual life story may be exactly what a future client needs. Show notes What does a professional fighter know about coaching? More than you'd think. In this epis... -
Why Advice Backfires | Dr. Dave Krueger 15.09.2026 34mHere's an uncomfortable idea for anyone who coaches: when you offer advice, you usually make your client more entrenched in what they already believed. Dr. David Krueger calls it the boomerang effect. Share a belief, and the other person immediately measures it against their own. Agree, and they confirm. Disagree, and they refute. Either way they end up more firmly where they started — and the coaching conversation has done the opposite of its job. In this episode of Coaching and Thriving, Dr... -
Am I Doing this right? | Laurie Cameron 15.09.2026 36m"Am I doing this right?" is the question almost every new coach carries — and Laurie Cameron has a better answer than most: you are right enough for right now. In this episode of Coaching and Thriving, I'm joined by Laurie Cameron — Laurie describes coach development as a spiral: doubt, then clarity, then more doubt as the next thing you don't yet know comes into view. The doubt isn't a signal you're on the wrong path. It's evidence you're still climbing. Normalizing that cycle, she says, is ... -
Stop Performing, Start Being | Dr. Laura Belsten, MCC 15.09.2026 47mWhy coaching is less about asking the right questions and more about how you make someone feel. Most coaches start out the way Dr. Laura Belsten did — trying to ask the perfect question, apply the right model, get it right from day one. Nearly thirty years later, her answer is simpler and harder: stop performing, and start being. In our launch episode of Coaching and Thriving, I sit down with Dr. Laura Belsten — MCC coach, founder and CEO of the Center for Thriving Leaders, and one of t...
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