OOO - A Web3 Marketing Podcast

Episodes

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  #73 Zcash Is Trending. But “Ultimate Privacy” Is the Wrong Goal | Angie on FHE, Sunscreen acquistion & KOL campaigns 31.07.2026 59m

  Hello everyone, Today's guest is Anzhelika Hrokholska , CMO Fhenix. Angie is a Web3 marketer with 7+ years of experience across community, growth, PR, content, and ecosystem marketing. She worked at Binance for 2 years, and later led marketing for several crypto startups. As Head of Marketing at Fhenix, she helped grow the project from top-50 to top-5 on Kaito pre-TGE and drove 5M+ organic impressions around key campaigns.a TL;DR :* The Role of Privacy in Web3 and AI* Privacy Coins vs. Privacy Infrastructure* Regulatory Changes and Their Impact on Privacy in the EU and worldwide* How to we market privacy? Which campaigns flopped and which succeeded when marketing Fhenix* The Sunscreen acquisition and the merge of the two brands* and more. Get in touch:Angie - ⁠https://www.linkedin.com/in/anzhelikayuzkova⁠X: ⁠⁠⁠https://x.com/AngieMKTmom⁠Fhenix - ⁠⁠⁠https://www.fhenix.io/⁠Follow us:Twitter⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠The Web3 Marketing Hackathon - ⁠⁠⁠⁠⁠⁠https://x.com/web3mktghack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠⁠⁠⁠
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  #72 He Sold Wall Street on Crypto by Never Mentioning Crypto — What Got Solstice to $500M TVL w CEO Ben Nadareski 15.07.2026 51m

  Hello everyone, Today's guest is Ben Nadareski - CEO and Co-Founder of Solstice, building Solana's largest native stablecoin. Previously VP of Global Trading at Galaxy Digital, where he led the first crypto-derivative trades with global banks. Former nuclear physicist turned DeFi builder. Guest lecturer at Wharton on digital assets.a TL;DR :* Why and how "institutional adoption" as usually framed is misleading* What TradFi still misunderstands about onchain markets* How Solstice sells into a buyer that's allergic to typical crypto marketing* Solstice's climb past $500M TVL without the usual hype playbook* The $1B TensorX facility financing AI infrastructure (GPUs, data centers) in Europe* How SLX, Solstice's token, listed across major exchanges (including Bybit)* How much of Solstice's credibility rides on Ben Nadareski's pedigree (Wharton, Galaxy Digital, Goldman Sachs) vs. the product itself* Ben's unpopular opinion on where crypto goes from here* and more. Get in touch:Ben NadareskiLinkedIn:⁠ ⁠⁠⁠https://www.linkedin.com/in/benjaminnadareski/⁠X: ⁠https://x.com/ben_solstice⁠Solstice - ⁠https://solstice.finance⁠Follow us:Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠The Web3 Marketing Hackathon - ⁠⁠⁠⁠https://x.com/web3mktghack⁠⁠⁠⁠Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠⁠#solstice #Bennadareski #TVL #b2bmarketing #web3marketing
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  #71 How to Plan an Event with AI w Ipshita Kumar, VP Brand & Innovation @Hype 08.07.2026 1h 3m

  Hello everyone, Today's guest is Ipshita Kumar, VP of Brand Innovation at Hype, the leading marketing and experiential agency in crypto, where she leads brand, events, and experiential. At Hype, she built the company's NFT marketing wing before expanding into brand innovation, research, and experiential, shaping how brands show up both online and in the room. a TL;DR :* What kind of events you can use AI for* The tool stack: from Emergent to Spotify and everything in between* How to prompt properly* A full on case study * Event trends in 2026* KPIs tracking in event management* and more. Get in touch:Ipshita KumarLinkedIn:⁠ ⁠https://www.linkedin.com/in/ipshita-kumar/X: ⁠https://x.com/cryptokwueeneFollow us:Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠The Web3 Marketing Hackathon - ⁠⁠https://x.com/web3mktghack⁠⁠Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠
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  #69 $150M Later, Most Web3 Founders Still Build the Wrong Thing — w Rayka Morandi, CEO Gaply 17.06.2026 59m

  Hello everyone, Today's guest is Rayka Morandi, CEO of Gaply. He started coding at 12 in Iran, won 6 national game development competitions, and had games with millions of downloads by 17. He started his first company at 18. Today he runs a venture studio that has built 100+ products for companies including Starbucks, Forbes, and Under Armour, generating over $120M in client outcomes. His model: only build with people who already have distribution, and generate revenue on day one.a TL;DR :* The importance of distribution in product succes* Web3 monetization and business models* Future trends in Web3 and AI everyone should hop on * Building user-centric products - what is Web3 missing* Venture studio advantages in product development* and more. Get in touch:Rayka MorandiLinkedIn: ⁠https://www.linkedin.com/in/rayka-moradiX: https://x.com/ItIsRaymoFollow us:Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠The Web3 Marketing Hackathon - ⁠https://x.com/web3mktghack⁠Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠
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  #70 AI Search & Automation for Web3: How to Show Up on ChatGPT & Scale Marketing w Victoria Olsina 29.01.2026 1h 15m

  Hello everyone, Today's guest is Victoria Olsina, an AI Search, GEO and AI Content Systems Consultant for Web3 brands. She helps crypto, blockchain and DeFi projects improve visibility across AI models, search engines and decentralised communities using advanced SEO, AEO, GEO and AI-powered content systems. Her clients include Polkadot, Bankless, Consensys, NEAR, Aztec and Mezo. She was nominated for Best SEO in Europe and is a speaker and mentor in the Web3 and AI marketing ecosystem.a TL;DR :* Getting your brand to show up in ChatGPT and AI search results* What actually matters for LLM visibility (hint: it's not traditional SEO)* Which marketing tasks you should automate vs. keep human* Real talk on building AI agents that actually work* Why SEO still matters for Web3 (even if you're crushing it on X)* How bear vs. bull markets change your SEO playbook* and more. Get in touch:Victoria OlsinaWebsite: https://victoriaolsina.com/Linktree: https://linktr.ee/victoriaolsinaLinkedIn: https://www.linkedin.com/in/victoriaolsina/ X: https://x.com/victoria_olsinaYouTube: https://www.youtube.com/@victoria.olsinaLLM visibility book - https://victoriaolsina.com/llm-visibility-for-web3-book/Follow us:Twitter ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcastThe Web3 Marketing Hackathon - https://x.com/web3mktghackFarcaster - ⁠⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠
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  #68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared 23.09.2025 56m

  Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared.Lindsay Casale is the Chief Marketing Officer at Pi Squared.Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, where she led the go-to-market strategy for its Ethereum Layer 2 product. Prior to that, she was a marketing leader at Mina Foundation, overseeing the communications team for Mina Protocol, a Layer 1 blockchain.Lindsay's expertise extends beyond Web3. At SoFi, she led the membership marketing team for the personal finance company. She also led event strategy at Salesforce where she contributed to major events, including Dreamforce.Outside of work, Lindsay has provided her marketing expertise to many non-profit organizations. She’s also an active SheFi member and prominent voice in the Web3 marketing community.She holds a Bachelor's degree in Journalism and Public Relations from California State University, Chico.a TL;DR :* What Fintech teaches you about Marketing in Web3* What Web2 Marketers Must Unlearn to Thrive in Web3* How to Market Technical Products in Web3 * Why Web2 Marketers will be in high demand moving forward* How to run the show as a solo marketer* and more. Get in touch:Pi Squared - https://pi2.network/Lindsay - https://x.com/LindsayCasaleFollow us:Twitter ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠⁠Farcaster - ⁠⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠Register or sponsor our next Wb3 Marketing Hackathon - https://luma.com/ao22j14sRegister or sponsor the Web3 Marketing Church - https://luma.com/3d5a7yef
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  #67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers 04.08.2025 58m

  Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.a TL;DR Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets.Proof of Personhood – What it is, why it matters, and how it’s being marketed to users.Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education.User Growth & Community – How Silk reached 150K usersFuture Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2* and more. Get in touch:Human tech - linktr.ee/human.techYan - https://www.linkedin.com/in/yan-ketelers/Follow us:Twitter ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠Farcaster - ⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠Alexandra -⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠
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  #66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni 09.04.2025 1h 3m

  Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform. Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations. Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize. a TL;DR * AI usage in growth marketing with specific use cases*  Limitations of current web2 attribution solutions, and Web3 solutions improves them* Web2 to Web3 transition for businesses * What should Web2 marketers know when transitioning to Web3* Emerging trends in Web3 Marketing* and more. Get in touch:Tomer Sharoni - https://x.com/TomerSharoniAddressable - https://www.addressable.io/Follow us:Twitter ⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠Farcaster - ⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠Alexandra -⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠Timestamps:Chapters00:00 Intro08:05 The Birth of Addressable and Market Research16:09 Web3 Marketing Challenges and Opportunities24:08 AI Integration in Growth Marketing29:47 Understanding Customer Insights in Crypto32:34 Measuring Success in Web3 and Web234:04 User Experience: The Key Barrier to Adoption38:57 The UX Challenge: Comparing Web2 and Web344:07 Marketing in Web3: Bridging the Knowledge Gap52:12 Emerging Trends in Web3: RWA and AI Agents57:25 The Future of Addressable: Data-Driven Marketing Solutions
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  #65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając 24.03.2025 1h 10m

  Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw. Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast. Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.a TL;DR * Why and how to organise an ETH Event* What kind of marketing works to promote it* How do you tailor experiences for the participants* Successful PR tactics to attract participants and sponsors* and more. Get in touch:Daria - https://x.com/DariaStrategy or https://dariastrategy.comMonika - https://x.com/monikabzajacETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsawFollow us:Twitter ⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠Farcaster - ⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠Alexandra - ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠Timestamps:00:00 Intros03:12 Event Organization Insights05:58 Marketing Strategies for Ethereum Events09:07 Overcoming PR Challenges in Eastern Europe11:46 Community Dynamics in Warsaw14:54 Engaging Non-Technical Audiences18:13 Structuring Speaker Tracks for Value21:05 Effective Communication Channels35:19 Engaging Content Strategies37:32 Best Practices for Event Engagement42:23 The Role of Hackathons in Development48:01 Encouraging Gender Diversity57:00 Lessons Learned from Organizing Events01:01:09 Educational Resources in Web3
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  #64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor 07.03.2025 1h 1m

  Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3 career 5-years ago at Chainalysis helping them scale from series  B to F, from 250 to 900 people, as their first technical talent acquisition partner.a TL;DR * Lukso's unique features as L1* Why did Lukso launch a token and what were the challenges* How did they find product market fit and brand Lukso* What are their unique community growth approaches* and more. Get in touch:Louie - https://x.com/lou3eeLukso - https://lukso.network/Follow us:Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠Timestamps:
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  #63 The 2025 token launch marketing playbook w Mia Unhashed 05.02.2025 58m

  Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, today's guest is Mia helps Web3 companies build an organic growth engine that drives sustainable engagement and user acquisition. Her strategies have driven massive traffic and scaled user growth for companies like Moonpay, Ledger, and Thirdweb. a TL;DR * When and why you need a token * How is the best way to launch it * Top KPIs to measure * How to handle FUD * Case studies and more. Get in touch: Mia - https://x.com/mia_unhashed Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠ Timestamps: 00:00 Introduction to Web3 and Mia's Journey 02:50 Current State of the Web3 Market 04:51 The Role of Marketers in Web3 08:55 When and Why to Launch a Token 10:50 Challenges of Token Launches 17:15 Common Mistakes in Token Launches 20:24 KPIs for Token Launches 24:38 Tracking Marketing Impact in Web3 26:14 Exploring Sentiment Tracking Tools 27:08 Mobilizing Community for Token Launches 32:22 The Role of Influencers in Marketing 37:41 Successful Airdrop Strategies 40:41 Handling Backlash and FUD 50:11 Lessons from Project Experiences
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  #61 What Makes Web3 Users Tick: Data-Driven Insights from Addressable's COO, Asaf Nadler 18.01.2025 1h 1m

  Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, today's guest is Dr. Asaf Nadler, the COO and Co-Founder of Addressable, a platform driving Web3 growth. With 19 years of experience in data analytics, Asaf previously led data science at Akamai Technologies. He earned a PhD in software engineering, specializing in big data, AI, and blockchain, and has authored over 10 publications with 400+ citations. a TL;DR * Adressable's unique value proposition * Web3 user behaviours particularities and acquisition challenges * Data collection and attribution challenges * Market Opportunities and Challenges and more. Get in touch: Asaf - https://x.com//AsafNadler Addressable - https://www.addressable.io/ Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠
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  #62 How was it like organising a Web3 Marketing Hackathon: Lessons and Conclusions 05.01.2025 1h 2m

  Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, As we ran the first OOO web3 marketing hackathon in Bangkok during Devcon, together with my amazing team we thought of coming on the podcast and sharing our lessons in the raw-est version you'll see. a TL;DR * How everything started * How we marketed it * What did sponsors want * What did participants want * Lessons and what next and more. Support the show here ⁠⁠https://linktr.ee/supporttheooo⁠⁠ Get in touch: Annelissa- ⁠https://x.com/notannelisa Alina - https://x.com/alinalatinina Thank you to our sponsors: Giga - https://gigaver.se/ Addressable - https://www.addressable.io/ Cookie3 - https://www.cookie3.com/ Honolym - https://holonym.id/ Pigli - Deform - https://www.deform.cc/ Caldera - https://www.caldera.xyz/ Aeternity Foundation - https://aeternity.com/ Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠
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  #60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern 05.01.2025 1h 7m

  Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, Today's guest is Leon Stern, Head of Marketing at Polygon Labs, a leading cryptocurrency and blockchain scaling platform. With 10 years of marketing experience working in everything from agencies to product companies to web3, his vast understanding of creative strategy and brand positioning has equipped him well in leading Polygon Labs marketing department over the last year. Today, Leon is focused on solidifying Polygon's role in driving greater web3 adoption. a TL;DR * Polygon's brand building strategy * Case studies and where can learn from others in the industry * Breaking down Polygon's marketing funnel * Marketing failures at Polygon and lessons * Enterprise focus * Content Marketing impact for Polygon and more. Get in touch: Leon - https://x.com/0xlstern Polygon - https://polygon.technology/ Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠
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  #59 Building Trust and Credibility in Web3 with Public Relations w Samantha Yap, CEO YAP Global 11.10.2024 1h

  Sign up for free on Eden - https://ooo.joineden.ai/signup Enjoy the Token2049 review here: https://bit.ly/3TLSDhg Hello everyone, This week's guest is Samantha Yap, Founder and CEO of YAP Global. YAP Global is an international PR firm specialising in helping crypto and web3 projects tell their stories. Samantha is a pioneer in the crypto PR field and a key crypto “translator”. As a journalist and producer by trade, she has built YAP Global to be the link between complex cryptocurrency technology and mainstream press. a TL;DR * The evolution of Web3 PR in the last few years * Common misconceptions about Web3 PR * When is a company ready to do PR * What can you do as a small company/founder to stand out * Web3 PR metrics * PR campaigns examples and more. Support the show here ⁠https://linktr.ee/supporttheooo⁠ Get in touch: Samantha - https://x.com/samanthawyap YAP Global - https://yapglobal.com/ Follow us: Twitter ⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠ LinkedIn -⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠ Farcaster - ⁠h⁠⁠ttps://warpcast.com/frogule⁠⁠⁠ Alexandra - ⁠⁠⁠https://twitter.com/frogule⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠
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  #58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fi 11.09.2024 1h 4m

  Sign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl Hello everyone, This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way. a TL;DR * Their product strategy and how that impacted their marketing decisions * Their point farming campaign, Karma rewards, how they run and they aim with it * The challenges in pushing Brahma.fi as an integrated smart account * Pre-TGE strategy to build up the hype for ultimate Token launch * Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing * Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - https://x.com/jainargh Brahma - https://www.brahma.fi/ Follow us: Twitter ⁠⁠https://twitter.com/ooo_podcast⁠⁠ LinkedIn -⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠ Farcaster - ⁠h⁠ttps://warpcast.com/frogule⁠⁠ Alexandra - ⁠⁠https://twitter.com/frogule⁠⁠ Alex LinkedIn - ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠ Chapters 00:00 Introduction and Background 02:47 Shift in Product Strategy 06:19 Product-Led Marketing 17:5 Accelerate on Chain Campaign 25:58 Referral Program and Token Launch 33:01 Marketing to Retail and Power Users 36:55 Finding the Balance Between Product and Marketing 41:12 Experimenting with Landing Page and Content 44:19 Partnering with Protocols in Hype Cycles 55:04 Building Novel Products on Console 58:53 Using revoke.cash for Permission Management
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  #57 How to grow to 350M in TVL and double your conversion funnel in bear market w Martin de Rijke, Growth Lead at Maple Finance. 01.09.2024 48m

  Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention. a TL;DR * Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL * Marketing strategies for institutional vs individual accredited investors * Campaigns & case studies * Their product marketing approach & how they integrate customer feedback * Upcoming initiatives and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Martin -⁠ https://www.linkedin.com/in/martin-de-rijke-22b4a3129/⁠ Maple - ⁠https://maple.finance/⁠ Follow us: Twitter ⁠https://twitter.com/ooo_podcast⁠ LinkedIn - ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠ Farcaster - ⁠https://warpcast.com/frogule⁠ Alexandra - ⁠https://twitter.com/frogule⁠ Alex LinkedIn - ⁠https://www.linkedin.com/in/alexandranicorici/⁠ #web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics
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  #56 Web3 job Marketing trends and what to be on the lookout this bull market, with Meta Intro's CEO, Lacey Kaelani 19.06.2024 58m

  Get your free Dealfront demo here: ⁠⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠⁠ ⁠Hello everyone, This week's guest is Lacey Kaelani, CEO & co-founder of Meta Intro. Lacey Kaelani is a 2x startup founder in the HR tech space. She is currently building  @metaintro, a generative AI product that enables users to engage in conversations around their career, including job search, resume refinement, and introductions to professional tooling and services, reducing the time to hire. 700,000 users around the world have used Metaintro to find their next job opportunity. Metaintro is backed by NEAR Blockchain, Aave, and web3 investors having just raised $5.6M. It's the largest seed round led by a female founder in the web3 HR tech space. a TLDR * How the 5.6 M investment is used for tech advancement * How AI integrations at Metaintro enhance the job search and the recruitment process * Where is the Web3 recruiting industry at the moment * Does and don'ts when trying to land a job * Top skills that can help you land a job in this bull market and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Lacey - https://x.com/Laceykaelani Meta Intro - https://www.metaintro.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #recruiting #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3
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  #55 Vanity Metrics are the problem of Web3 Marketing - Cookie3 CMO explains how to tap into $366B digital marketing value 22.05.2024 1h 12m

  Get your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Collect the full episode here - https://bit.ly/4bpPGtJ ⁠Hello everyone, This week's guest is Krystyna Kozak-Kornacka, CMO  @Cookie3_com . Krystyna leads Cookie3 Communications, Marketing, and Community, where she develops unique strategies to transform marketing in the Web3 space and open doors for everyone to participate in the MarketingFi economy. Drawing from her extensive experience as a communications and marketing expert, she excels in reaching diverse audiences and creating impactful campaigns. a TLDR * How is Cookie3 different now than 3 months ago * Their rebranding process and why was it necessary * Their community growth strategy * Best practices in taking the best out of Cookie3 now * KOLs and their role in the upcoming bull market * Case studies and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Krystyna - https://x.com/KrysiaKozak Cookie3 - https://www.cookie3.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #cookie3 #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3
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  #54 How to get in front of top 3% of Web3 users with Persona3 w Eva Nevraj 03.05.2024 38m

  Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ ⁠Hello everyone, This week's guest is Eva Nevraj, Director of Growth at Persona3 - a Web3 ad network. Persona is web3's fastest-growing Ad network and is revolutionizing Web3 advertising through the power of on-chain data.  Through a curated network your ads will be matched to high quality Dapps allowing you to reach a targeted list of wallets.  Persona is running campaigns for some of the biggest web3 brands such as Paypal, Metamask, Immutable, Hashflow, Bitget and many more. I brought her on to chat about: * How does Web3 advertising different from Web2 * How Persona can help you reach Web3 native audiences * Why Web3 advertising converts better than Web2 * How and when to integrate ads in your marketing strategy * Who should use Web3 advertising and what for and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Eva - https://twitter.com/evaintheverse Persona - https://persona3.io/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast