The Affiliate Marketing Podcast

Episodes

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  Winning Visibility in the Age of AI Discovery 23.09.2026 38m

  Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data, influencers, mobile, and now AI-driven discovery. AI visibility in affiliate marketing is raising new questions about which partners influence consumers before they click. In this episode, Lee-Ann is joined by Matthias Stadelmeyer, President & CEO at NYORDA, to discuss how the industry is ...
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  Don’t Play Small: How Makeberry Helps Casino Affiliates Scale Smarter 16.09.2026 37m

  Casino affiliate marketing continues to grow, but with more brands, publishers, and competition entering the market, finding reliable partners has become increasingly challenging. In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Oleksandr Kulyk, VP of Partnerships at Makeberry Affiliates, to discuss the publisher side of the casino affiliate ecosystem. Their conversation explores the challenges facing new affiliates and what separates sustainable traffic sources from s...
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  Scaling Paid Media in the AI Era: Strategy, Optimisation & Market Expansion 09.09.2026 38m

  Paid media is changing quickly. With AI in paid media reshaping how campaigns are created, analysed, and optimised, advertisers have more opportunities than ever but also more questions around how to use these tools effectively. In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Andrei Blosh, Business Development Team Leader at PropellerAds, to discuss the evolving world of paid acquisition, AI-powered marketing, and what advertisers need to consider before inv...
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  AI Affiliate Fraud and the New Era of Partner Vetting 02.09.2026 32m

  AI is creating new opportunities for affiliate marketers — but it is also lowering the barriers for AI affiliate fraud. In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sat down with Tautvydas Vasiliauskas, Head of Marketing at FirstPromoter, to explore how artificial intelligence is changing affiliate marketing, from improving productivity and automation to creating new challenges around fake partners, fake content, scalable fraud, and affiliate partner vetting. With mor...
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  How Teams Can Scale Affiliate Programs Smarter and Faster with AI 22.07.2026 39m

  How do affiliate programs scale when teams, partners, and data become more complex? In this episode, we sit down with Margarita Prokopchik, Chief Business Development Officer at Affise, to explore how affiliate marketing has evolved over the past seven years and why affiliate program automation has become increasingly important for managing modern programs. Margarita shares her journey from joining Affise as a sales manager to becoming Chief Business Development Officer, while reflecting on t...
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  How AI Localisation is Reshaping Affiliate Growth in the AEO Era 08.07.2026 37m

  Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually make sense to the audience they are trying to reach. In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Barb Tasci, CEO of All-in Global and Co-Founder of the Revpanda Group, to discuss how AI localisation for affiliate marketing is changing the way businesses scale content acr...
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  Why Media Buying and AI Help Affiliate Programs Diversify and Thrive 01.07.2026 40m

  What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy? Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt, Managing Director and Marcin Kumięga, Director of Business Development at Voluum to discuss how iGaming and affiliate programs are shifting away from single-channel dependency and into a multi-layered acquisition model driven by affiliate media buying strategy, AI, and real-time optimisation. For years, SEO affili...
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  How AI is Democratising and Personalising Affiliate Program Management 24.06.2026 36m

  How AI is Democratising and Personalising Affiliate Program Management What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow, to break down how AI is already changing the way affiliate programs are tracked, managed, and scaled, not in theory, but in real workflows being used today. Michael shares how teams are moving away from developer-heavy processes and inst...
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  How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming 17.06.2026 33m

  How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned casino games, and the growing need for trust in online gaming affiliate marketing. As fake casino content becomes harder to spot, affiliates face a bigger responsibility when choosing which operators and games to promote. James expla...
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  The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI 03.06.2026 36m

  Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads? In this episode of the Affiliate Marketing Podcast, we sit down with Mary Cooper, Co-Founder at Nicely Network, to explore how Reddit marketing is becoming part of modern brand awareness and affiliate strategy. Mary explains how Nicely Network helps brands build AI visibility by using Reddit alongside authoritative channels such as Yahoo and Business Insider, positioning them as ...
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  The Power of Relationship Management in Affiliate Marketing 27.05.2026 33m

  Can the fragility of relationships become a strategic advantage in affiliate relationship management? In this episode of the Affiliate Marketing Podcast, Lee-Ann sits down with Tali Chester, Senior Director, Account Management at Semantic Labs, to explore how performance-driven affiliate marketing intersects with human relationships, sensitivity, and trust. Tali shares her journey from fundraising at Greenpeace to leading high-impact digital marketing campaigns, showing how empathy, accountab...
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  Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance 21.05.2026 30m

  Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing at PIN-UP Partners, who shares her insights on how brands can effectively convert attention into real performance during major sporting events. Vitaliia walks us through the meticulous preparation that goes into planning campaigns months in advance; from pre-testing creatives and defining KPIs to briefing and...
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  What Happens When You Turn Affiliate Marketing Into a Games League 14.05.2026 35m

  Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that was turning over next to nothing, and has since facilitated more than 828 million euros in GMV. But the number that matters most to him is not the revenue figure. It is the question nobody asked when they built every traditional network before his: who actually has the right to decide how the marketing budget gets spent? Wh...
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  When Creators and Affiliates Stop Being Different Budget Lines 07.05.2026 29m

  What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and creator program sit in separate budget lines with separate managers measured against completely different success metrics, this episode will feel uncomfortably familiar. Todd Ulisoe, Chief Revenue Officer of Nomix Group, has spent 26 years watching brands unknowingly build the same problem into their mark...
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  Diversify or Disappear: How Publishers Win in 2026 30.04.2026 33m

  What happens when the biggest threat to your publishing business is also buried inside the data you're not looking at? Jorge Barbosa of wecantrack, joins Lee-Ann to talk about what is actually happening to publishers right now, why most of them are flying blind without realising it, and what the ones who are thriving are doing differently. The conversation covers HCU updates, AI overviews cannibalising traffic, the overlooked relationship between affiliate managers and publishers, and w...
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  From Small Affiliate to Big Audience: Why Ignorance is not Affiliate Bliss! 23.04.2026 25m

  What happens when your affiliate publisher is a sleep-deprived new mum with 45,000 verified users, a Dragon's Den deal, and strong opinions about how brands treat people? You listen. Olivia Davson is the co-founder of Cubbi, the UK's first discount platform built specifically for verified new and expecting parents. She launched it eight weeks after having her first child, built the first version of the app with her sister who had zero coding experience, onboarded over 30 brands before launch,...
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  AEO, GEO, SEO: Who, What & Why 16.04.2026 31m

  The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them. If you have been half-listening to conversations about AI search and hoping it will settle down before you have to do anything about it, this episode is your wake-up call. Reza Moaiandin, co-founder of SALT.agency, has spent 25 years watching the internet evolve from static HTML to generative AI. He joins Lee-Ann to cut through the noise on SEO, ...
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  Is Your Affiliate Program Sick? How to Triage It 09.04.2026 25m

  The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed. If your affiliate program is underperforming and you are not sure where to start, this episode will change how you think about the problem. No guest, no interview, just Lee-Ann, her two decades of affiliate marketing experience across e-commerce, SaaS, B2B, retail and iGaming, and the step-by-step framework she uses with clients to diagnose exactly what is...
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  Mastering The Art of Difficult Conversations With Affiliate Partners 02.04.2026 26m

  The coaching framework that helps affiliate managers navigate commercial conflict, set boundaries, and lead with confidence even when the conversation gets uncomfortable. If you have ever walked into a partner meeting already dreading it, or sent a reactive email on a Friday evening and regretted it by Sunday, this episode is for you. Tara Alvarez Garcia, performance and leadership coach with over 15 years in marketing and commercial roles, joins Lee-Ann to break down why difficult conversati...
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  Why Traction Beats Perfection: Unveiling the Power of HerPlay 26.03.2026 34m

  From Casino Dealer to iGaming Exit: What Hustle Actually Looks Like You've heard people credit their success to luck. Karolina Pelc doesn't buy it. The founder of BeyondPlay, who built and sold her gaming software startup to FanDuel in 2024, traces every "fortunate" moment back to a decision, a risk, or a leap taken before she felt ready. In this episode, she joins Lee-Ann to talk about building a business in a male-dominated industry, the lessons that only come from failing, and her new book...